How Hike did better than WeChat in India?
- By sadeshjo123
- •
- 24 Aug, 2016

Today everyone wants to know which app is better for the chatting. There is a large number of chatting apps available in the app store, but only a few of them got popular because of their unique features which is attracting increased number of users day by day. For example: WhatsApp, Line, WeChat, Facebook Messenger, and Groupme. WeChat is the most used messaging app in China. But it couldn’t succeed in India because of a huge competition from WhatsApp, and it failed to wow Indian users mostly because users prefer the simple interface of like WhatsApp. So it almost left the race in India. On the other hand, Indian company Hike is still fighting to become competitor for WhatsApp.
Hike is having a similar interface of WhatsApp. Smart features of Hike include:
1. Two way option: It means you can add or accept the contacts before you message and also it has some security protection that prevents from the unwanted messages from strangers, which WeChat doesn’t have.
2. App size (iOS and android): The size Hike app is also small compared to WeChat.
3. End to End encryption: End-to-end encryption protects data between two users and make sure that only the receiver can access the unencrypted information from the sender.
4. Send free SMS: By using Hike messenger, you can send free SMS for any number.
5. Even the app receives messages offline: Even when mobile data is off, the receivers can get messages, but it is not available in WeChat.
Recent news of Hike:
The hike has raised a fund of $175 million from China’s Tencent Holdings Ltd and Taiwan’s Foxconn Technology Group, accompanied by Tiger Global, Bharti Enterprises and SoftBank Group. Hike has joined unicorn list after being valued at $1.4 billion. According to a source, this fund raising will help Hike improve the app and increase team to compete with WhatsApp in India.
Hike recently introduced 10+ new features like hiding chats, over 5000+ stickers, free group calls with up to 100 people in a single click, new chat themes, instant cricket updates, sticker suggestion as you type, maximum 1000 members and multiple admins. You can even share files without internet, you can get loves for photos which you post on timeline, easy search in shared content, free voice call and many more. There are many
app development companies in India adopting Hike’s new features.
One of the disadvantages of Hike over WhatsApp is that WhatsApp can be accessed through web based app. The user base of Hike is also less compared to WhatsApp. WhatsApp has users all over the world, but Hike’s 95% users are in India, so Hike needs to extend its operations globally become competitor for WhatsApp.
However, we could soon see Hike will do what WeChat couldn’t in India.
So which one do you prefer Hike or WhatsApp! Let me know in the comments below. If you want to suggest some more features for Hike, you can share it in the comment section.
Want to develop WhatsApp or Hike like chat app?
Let us develop you a trend-setting chat app. We are FuGenX Technologies, a Deloitte award-winning mobile app development company in Ahmedabad, India. We develop superior quality messaging apps for iOS and Android platforms.
Reach us at www.fugenx.com for best-in-class chat app development company services and solutions.

Good or bad, we don’t know, but social media platforms and communication tools are something that we just can’t ignore. After all, when there is so much happening around you, it is usually very hard to ignore all that stuff. Started in 2004, Facebook used to necessarily be a typical social media platform. And then in 2006 iPhone was launched, which was followed by the launch of Android in 2008. The introduction of another dedicated OS dedicated for smartphones laid a concrete foundation for mobile app development companies to start something waiting to disrupt the generic ways we have been living. Yes, I really mean it when I say social media and communication apps changed the way we lived our lives. No matter how much we are told social media has ruined the basics of how communication is supposed to take place, another side of the truth is also that social media has made the youth more aware and connected the not so aware youth to mainstream news and happenings around them, especially the rising scope of app development companies, that happened with an unprecedented rate.
If you are a social media buff and are in a constant quest for finding better social media and communication tools, this article is a must read for you. We present you the new and advanced social media applications for your smartphone that we believe you will like (and probably love too):
Telegram
Although the title ‘Telegram’ sounds a lot like some messaging tool, which it most definitely is, it does more than a usual messenger does. One of the few messengers to implement chatbots for just about anything. This ability of Telegram messenger comes from its never-ending list of APIs that enhance the functionality of this amazing messenger app. The diverse utility this app offers can be guessed from when it recently launched its Payments API, which allows two parties to transfer money with the help of a simple interface. Either of the parties can create an invoice message with a pay button which opens up the payment channel. The invoice message contains all the information related to the product, keeping aside the hassles of asking for transactional information. Apart from the bots, the app also comes with the capacity to maintain groups with more than 100,000 members.
Flickr
If you are a passionate photographer and would like to find more like you, Flickr is the place to be. Flickr is like a social media platform for photographers, though strictly limited to professional purpose. You can view pictures from professional or occasional photographers around the world. Flickr also launched photography contests, where you can submit your photography work and win rewards, and more than that gain recognition on the platform. There are many freelancers on Flickr that earn well by trading pictures they click. A great place to connect with the greatest photographers around the world, Flickr is also useful if you want to start a virtual freelance business window to start a digital studio of your own, where you can sell pictures to clients from magazines, design companies, Android apps development companies around the world, and many others.
Meetup
Meetup recently released its app, which has already gathered more than 5 million downloads. Unlike a conventional social media platform, Meetup keeps you updated about the upcoming events organized by enterprises, NGOs or others. Most of the small businesses trying to expand their business use Meetup to spread awareness about their businesses, their products, any new developments or simply throw an event to connect better with the people. From a non-commercial point of view, users can simply invite their friends and family people to meetup events. Meetup app is also a great way to keep up with your favourite topics and catch exclusive events with special discounts.

Hiring the right person has always been a headache for human resource managers around the world. Apart from the stress of hiring the right candidate, a lot of operational fatigue branches out of the number of steps involved from inviting to onboarding the right person for the job. Only if we had something that could solve these issues. But wait! Isn’t this the 21st century, and don’t we have mobile apps already?
Mobile apps emerged as the ultimate solution for the resource hiring staff. From the very beginning, mobile apps development has had the tendency to build solutions for any industry and fortunately, recruitment industry realized the importance of mobile applications in the hiring process, quite early. And today, we hardly have any established company that doesn’t use an internal hiring tool for mobile. But why do they use it? We will find out in the pointers below.
Increased co-ordination
Although the entire process has to be arranged and managed by the HR manager, officials from the departments for which a candidate has to be hired, also participate in the respective interview rounds. Usually, there are more than two departments that participate in an interview, which is why co-ordination between the departments on pre-requisites becomes important. Apart from that, it is also important for the departments to reach a common consensus on quality of the candidate. All this is quite a cakewalk on a hiring app as the Android app development India can build a common interface for relevant documents submitted by the candidate for easy access. This section, controlled by the access rights, can be viewed and downloaded by employees of other departments.
Looking up
If you are an HR manager reading this article, you may remember that reaching out the right people in an open jungle of offline platforms and job hunt websites used to be the most tedious task of all. Websites have always been an unappealing option to attract candidates as filling glitch-hit forms sitting right in front of the PC all day is what we can call boring. However, mobile apps have made it easy and appealing for candidates to fill forms quickly with social or LinkedIn logins. Mobile apps have also empowered the candidates to find competitive jobs that match their criteria, based on job description, compensation offered, company profile etc.
Screening
Screening thousands of applications in a small period of time has always been a tiring affair for those dealing with it. Although mobile apps have been handling this task with grace, just providing a single interface to show all the received applications was not enough. But then the indispensable property of mobile apps to adapt to other forms of allied technologies came into the scenario, which allowed Mobile game development companies to integrate hiring apps with artificial intelligence. With the help of AI powered job hunt applications, screening the imperfect, incomplete and unsuitable applications, so that the recruiters can find just about the right candidates.
So these were some of the ways mobile applications that have made it easy for recruiters around the world to hire the right candidate. In this day & age, as the job market has boomed more than ever, the number of candidates looking for jobs has also gone up. Hence, it is even more than crucial to have a mobile app that is smart and comprehensive at syphoning off just the right resources.

Succeeding great design for your website is the key to making that first impression that matters in this market bursting off its seams with competitors. Both the web and Mobile game development companies India have realised lately, the importance of great design (and not just some average design) for their clients in interactive with visitors and leads. Although the perception of design is a very subjective thing, there are a few elements in design that call out to everyone in more or less the same way. But the scope of perception widens with the number of different elements one uses in the design space. So the key to achieving a common consensus of your targeted audience, on what you create is minimalistic design approach. Apart from the apparent simplicity with less confusion, simplistic design approach has always been considered quite comprehensive.
Now many of you may wonder how you can achieve great design with minimum number of elements. Isn’t stuffing ‘more and more number of elements that speak for the purpose’ the right way to do it? Erm, not always, and in this write-up, you will see why.
Pictures
To make sure the pictures you use align with the minimalistic nature of the page, the photography should be done with magnificence in mind. Although to keep things simple, you might as well be clicking pictures of your product lying on the table. But you shouldn’t because it is only the perception of users that is simple for the design in this case, but not the techniques and methods you use to come up with that kind of design. Use a good camera i.e at least a DSLR, exceptionally good proportions of light, optimum camera angles, and subject’s contrast with the solid backdrop.
Colour Coding
Whether we talk about Mobile app developers India or the ones that deal in web-based technologies; the importance of colour coding is quite apparent to both. With the introduction to flat design, we learned two of the most important things: how minimalistic design can be great and how colour coding is a something that people can naturally understand. For example – if you want to indicate water, you could code it with light blue colour, or if you are trying to portray fire, you could use orange colour for the same. But something that is to be noted here is that colour coding is effective only when it is clutter-free, and doesn’t include other colours around it. If these there are too many components or sections or icons, consider adjusting the size of pictures and text to use maximum width in order to introduce white spaces between the components to reduce clutter. Another aspect of using colour coding is that one has to implement natural logic when assigning colour codes to certain components.
Negative Space
As negative as it may sound, the purpose of introducing negative space is quite positive i.e to project the authority of the core subject you want your visitors to notice. Contrast is a very powerful design technique to bring a subject to the front and that is what negative space does. While negative space is generic terms is perceived as a blank space which allows the subject to bear the spotlight; that is not what it is all about. The symmetry of negative space matters a lot, which includes how it interacts with text alignment, image alignment, margin, borders and much more. For example – if you check out Apple’s product pages, a lot of negative space has been used to draw maximum attention of the visitors to the product. Other than Apple, almost all the electronic products are using negative space to keep the focus on their product, especially smartphones.
Text
The placement of text is another decisive feature of your website and largely determines how comprehensive your website can get. While the goal is to make maximum use of infographics and least use of text, the placement of text should be neat. Again, this would increase the effort on designer’s part as it is not simply putting text on the front, rather in some boxes or frames that limit the text from creating clutter. To reduce the amount of text while still enhancing its understandability and appeal, emphasize on explaining topics with too much text, with the help of infographics. However, do not include too many infographic elements in the webpage or it may look congested. Try sticking to 2 infographic elements per 1000 words. Another important thing is text alignment and neatness, which can be achieved with text justification and using only 3 font sizes other than that of title of the page.
So these were some of the most important elements that form a large portion of a minimalistic design. Also, in order to develop a simplistic outlook for your website, you can first check out some minimalistic website templates on the web and analyse them to come up with some better ideas by yourself. In case you are also planning to get a mobile app along with the website, contact FuGenX - one of the best AI companies , that focuses on creating all types of apps, with great design and functionality.

By the end of 2017, at the least, it is quite clear that mobile apps are much-needed lifeline for a business, and in today’s era, skipping on a mobile app for your business is just not an option. This is because of two reasons: first, loyal customers and users have become habituated to using simpler means of connecting and communicating with their favourite brand, in regard to which, app development companies has emerged as an irreplaceable solution. Second, business leaders, including the biggest ones, have identified mobile apps as one of the most economical one-stop solution for most of their marketing needs, and by now, it’s apparent that we only have a handful of companies in the market that have entered without a mobile app. So, in a way, a mobile app is truly an asset from both customer and business perspective.
Up to this point, we have discussed the importance of a mobile app for a business, and I am pretty sure you are acquainted with its importance by now. But is being acquainted enough? Would using the most basic features and calling it a mobile app do any good to your business establishment? Certainly not. Times have changed, and so have the features and functionalities users look for in an app. Not having the desired and trending features in an app could cost your business a fortune, because the effects of it are two-way. In order to not let that happen, don’t forget to include these features in the mobile app you are planning to get done for your business:
Artificial Intelligence
Receiving product suggestions based on purchase history, shopping habits, and search patterns is not less than magic for a generic customer. And who doesn’t like magic!
AI has been one of the most dynamic trends in the past couple of years, and the growth it has achieved in this period is enormous. Mobile apps have played a big role in getting people a taste of AI in the simplest way possible, by making them acquainted with the way AI works and affects their lives. In fact, most of the e-commerce platforms reached out to AI companies India to improve the search and shopping experience for the users. Following the trend, other mobile apps have also adopted AI, as a result of which most of the app solutions have integrated AI protocols. And as we have entered 2018, we are about to witness undisputed growth in AI, and having an AI-integrated app becomes important in order to participate in the changing digital scenarios.
Payment Options
Having a lot of payment option eliminates the possibility of a customer abandoning your product because they had a MasterCard, while your app supported only Visa, and vice versa. Catch the drift? With cashbacks and promotional deals being offered so many payment and remittance apps, an entrepreneur must consider all the popular e-wallet and electronic payments channels and duly include them in their app. In India, some of the biggest electronic wallet companies are Paytm, PhonePe, Airtel Money and more, which a mobile app developer cannot ignore, or the business would be losing out a big chunk of profit. Other than that, two of the most popular payment system that have come up are Apple Pay and Samsung Pay, to completely replace debit/credit cards, by creating virtual copies of it on your phone. Including these options may not be necessary, but would give your brand a more professional front by retaining elite customers as Apple and Samsung Pay technology is something to be found only in high-end devices for now.
Social Login and Integration
You would rarely find an app that is successful and asks users to login manually, without the help of social login. Social media integration started out as a cool feature that links your app with your social media account. Not of much use back then; in present day, social media integration is being used by most of the apps that require user information before they could use it, by conveniently letting a user to register mostly in two taps. Not only this brings ease of access for the user, it allows the mobile app to collect more relevant data to serve the customer with personalized recommendations and reach out to their circle as well, which means better lead generation.
Customer Feedback
Big businesses have failed in the event of not having an optimum customer care and feedback interface, which sort of resonates with the fact that it is not the size of the business that matters, it is the quality of service that does. A well-configured customer feedback mechanism would always help a business in retaining their customers. If possible, businesses must also have an active helpline number embedded in the app itself to enable people in seeking quick help.
With these features in your business app, you can be assured at least about the mobile platform. But then, you can’t be assured for too long because some of these features may change. For example – Artificial Intelligence is set to grow by leap and bounds, but this trend might change once AI touches saturation. So the key is to keep an eye out for new trends and features in the field of apps development .
All set to get an app for your business? Reach out to FuGenX technologies for marketing, Android apps development India at info@fugenx.com or fill this form to hear from us.

You would rarely find a person who wouldn’t agree about Google Chrome being the best browser ever launched. Integration of Google services with our lives has significantly changed the way we perceived technology just a few years back. And now that Google has infused Chrome with the same sort of connectivity, going back to Mozilla or Internet Explorer doesn’t sound very compelling. Not only Google Chrome has great functionality, it also has some of the coolest features like in-built web apps, extensions, exclusively optimized pages and much more. Among these, extensions or add-ons are the tools that can be downloaded and added to the browser. There are a lot of things extensions can do, so you cannot really categorize them on the grounds of what they offer.
Currently, a large number of people use Chrome extensions to simplify tasks like making notes, finding tags, locating places and all. And this is why, just like mobile app development companies , web development ones have also identified the potential in Chrome extensions.
Enough of the big talk. We know you are already itching to try the best Chrome extensions available out there; you just don’t know which ones. Don’t worry, here’s a list of the coolest Chrome extensions you can start using right away:
LastPass
Sick of remembering passwords? Stop bothering yourself and let LastPass handle it for you.
LastPass is a free password manager tool that can be found on Chrome Web Store. With LastPass, the only password you will have to remember is the master password. All the other passwords you have for websites, wallets, social media etc., are saved by LastPass and are accessible with one password.
The extension facilitates quicker login and logout, and can be useful for people who have multiple accounts on the web.
NoteAnywhere
There are times when you want to note something down quickly, and wish you had a quicker tool than notepad that’s not good for anything. NoteAnywhere has exclusively been built for those times. Just launch the extension from the icon in the Chrome bar to open an instant window, which allows you to note anything and everything. You can also drag it put it anywhere on screen. The good thing about the extension is that it can be used for quick notes, reminders, and events, many other functions that make small tasks easier.
Just Not Sorry
Some people are experts when it comes to writing emails, letters, and other important official texts, while some are not. For Chrome, it just doesn’t matter as it makes sure everyone can write official texts like a pro, using ‘Just Not Sorry’. The extension works with Gmail and Inbox, and marks mistakes or undermining phrases. This help one to write better emails and letters, every single time.
Earth View
Beautify your boring Chrome browser with incredible pictures from Google’s satellite view coming in from Google Earth’s official software. Earth View extension simply fetches satellite images from Google Earth software and gives you a new Chrome background every time you start your browser. If for some reason you don’t like the picture, you can restart the browser to get a new one. But then an easier way to get a better one is by refreshing the page by simply pressing F5 button.
Google Dictionary
Problem with vocabulary? Well, that is not a problem at all. With Google Dictionary extension one can easily find word meanings, thesaurus, synonyms, antonyms, contextual usages and much more. The extension is readily available on the tool bar above and can be used on any web page. Offering great utility for avid readers and students. Needless to say, the extension has been among the most popular Chrome extensions.
Looking at the popularity of extensions, desktop game development company are also building game extensions that are quick entertainers, without occupying internal space on desktops. In future we may get to see iPhone app developers building extensions for the Android version of Chrome as well.
Reach FuGenX Technologies Pvt Ltd top app development company in Bangalore , India.

You can become a sales person if you have a good speak skill. But if you want to become an admired speaker in front of others then you need to identify your speaking weaknesses as well, so you may need to learn verbal tactics on regular practice.
Today you have everything on Google and app store to learn verbal tactics and other speaking techniques. Below I am listing out 7 top mobiles apps that are developed by top mobile app development companies. The app will help you identify your mistakes in speaking and improve your speaking skills in real time.
1. LikeSo
If you have a habit of saying some words like hmm, actually, so, like, right etc. and if you are unable to avoid such words while talking, then mobile app called LikeSo will help you monitor the call and check how many times you have used those words in the call. You can practice with the TalkAbout mode on call, which gives you suggested prompts or use the FreeStyle mode.
Price : $0.99
Platform : iOS
2. Ummo
To get greater insights into your speech patterns, Ummo app helps you. The app helps you fully analyze your conversation on parameters like total words talked, time speaking, speed of talk, average volume, filler word frequency and clarity of talk. There are many other similar apps on Play Store developed by the best iOS app development companies .
Price : $1.99
Platforms : iOS
3. Um Counter
It is an Android app and helps you have better speaking skills. The app tracks your words like “um” that are used often and it will suggest alternative words for the same.
Price: Free
Platform: Android
4. VirtualSpeech
If you feel shy or uncomfortable in front of others to practice, then you can practice with VirtualSpeech app, which gives you feeling like you’re speaking with a real person. The app works with Google Cardboard and gives a highly realistic VR. Other fine features of the app include conference room, meeting room, and that can be used to practice.
The app doesn’t just create audience moves and respond like at a real event, but also create a good musical environment. Once you are done speaking, the app will analyze your performance and gives you feedback.
5. Presentation Timer Pro
Salespeople often find difficulty to keep their meetings on schedule. Presentation Timer Pro allows you to identify checkpoints throughout the presentation or change topics. You can also track the overall remaining time. The app will automatically silence the incoming call while you are presenting if the app is opened.
Price: Free
Platform: Android
6. Negotiation360
Negotiation360 can help you improve your negotiation skills by analyzing your relationship-building and analytical skills. When you get to know your strong or weak points of speaking skills, you can effectively negotiate with them. The app helps you do the same. Once after you get your style of negotiation, you’ll get a “negotiation scorecard” that is generated by analyzing your performance.
Price: $4.99
Platform: iOS
Looking to develop a similar app?
If you’re searching for the best mobile app development company India (Mumbai, Gurgaon, Noida, Delhi NCR and Bangalore) or USA to develop mobile app similar to the apps mentioned above, reach FuGenX . FuGenX is a top mobile app development company in India, which has developed 750+ apps and 500+ web applications, 9+ years of experiences and 1000+ employees. It has extremely expert mobile app and game development teams in India and USA.

In the year 2016, AR technology gained a ground-braking attention, with Pokémon Go created a new game wave. Augmented Reality refers enhancing the viewing experience. A study on AI shows that it could be a $90B dollar market by 2020, where
app sales, subscription services, or in-app purchases could be a major source of revenue.
Here are the 5 Ways that Help Businesses Use Augmented Reality:
#1. Wearable technology for industry:
When coming to the oil and gas industry, it is very important to adopt mobility as it helps to stay connected with the field force. The use of AR glasses helps rig workers exactly how to make a repair.
#2. Next-Level Prototyping
Some businessmen have their own view of creating a new product or a technology. It can be easy to see where they want to go with it, but hard to get there. Prototyping new products can be expensive and also difficult to afford it and also it kills a lot of time. To overcome all this issues, Augmented Reality gives solution. Product owners can create a virtual model of their technology with help of mobile app development companies Bangalore , India. They can interact within the real world and real time, so they can have transparency as well.
#3. Navigation for Everyday Activities
When products are stored into some warehouses and expected to be transferred from one place to another within the less time could really be a nightmare to perform it. Here comes the usage of AR, which helps people reach the destination via mobile app that is enabled by AR.
#4. Virtual showrooms
When coming to sell any product online, businesses create videos or digital advertisements to show how the product works, but this might take more time, so that won’t be worth. AR helps businesses create virtual and enhanced view of the product, so customers can virtually interact with the product.
#5. AR Business cards:
In having a business connection, business card plays a key role, but it has gone outdated. But AR can enhance the way business card is shown. A person with an AR-enabled business card can view that card through his smartphone or a tablet and get additional information like links to video files, website, and apps. The mobile apps more familiar for the business cards which is developed with innovative ideas by top mobile app development companyIndia.
Wind up line:
These are the only just 5 uses of Augmented Reality, there are still many more uses of AR. The main aim of this content was to help people through the insightful info on technology.

Introduction
Every social media site is continually innovating with their paid ad platforms to increase advantages for their advertiser for the selected locations. Facebook and Twitter are high-ranking social media sites that have a large user base. Considering the popularity of Facebook, many top mobile app development company in Indiaand USA are increasingly interested to develop Facebook apps for business customers.
These are considered as the best platforms and that are chosen by a large number of advertiser to reach their ads to more customers. If you advertise on both the platforms, your expenses may go high, so which one to choose, Facebook or Twitter?
It is not easy to tell which one is best. So we need to analyze in the way of their platform features, offers, kind of users, and most importantly kind of products and services that give best results.
Revenue model
Facebook Revenue model : Facebook is having a huge revenue from advertising, which accounts almost 85% of its total revenue. Facebook allows different kinds of ads like video ad, image ad, etc. And the remaining revenue comes from Zynga games and from gift shops, which allows to buy credit through third party developers. One of the recent improvements is sponsored ads, which can be chosen through their ad API.
Twitter Revenue Model: Like Facebook, Twitter’s 85% revenue come from advertising. In Twitter, advertiser can pay for ads per click or per retweet. Most importantly, 65% of its revenue comes from ads on mobile devices. And another major revenue comes from ‘firehose’, which means Twitter sells its public data, mainly tweets of users to Google and Microsoft, who feature them in their search results.
Kinds of Advertisements
Facebook ads: The Facebook ads can divided into subheading i.e. traffic and leads for website, sales and leads for products and service, visitors for store or event, and likes and engagement for the pages.
Traffic and leads for websites: The most popular ads in this section are domain ads. It displays big attractive images, small descriptions, titles and links.
Sales and leads for product and service: Carousel, a type of ad, is especially used for multi-product ads, which is useful for e-commerce advertisers. Dynamic product ads are perfectly timed ads and they target users based on product action. Lead ads help to get quick leads for the advertisers. Canvas ads are interactive ads and can swipe through a carousel of images very quickly.
Visitors for Store or Events: Events ads attract more customers to reach events. Offer ads are perfect suit for store owners, where they can attract customers with offers or discounts on the products.
Twitter ads: Twitter card allows to attach different kinds of media with the description of 140 to 10000 characters. The ad cards ads are categorized into Traffic and Leads for website, Sales and Lead for Product and Service, Brand Awareness and Engagement for brand.
Traffic and Leads for website: There are two types of cards, i.e. app card and photo card. Photo card allows to post a full width image with title, description and link, which will take it directly to the desired website.
App cards are ads that drive app installs. Some mobile app development company Delhi, India are leveraging it for full extent to drive downloads for their apps.
Sales and Lead for Product and Service: Gallery Card comes under this category. Gallery card is a way to showcase products or images from website. Lead generation card is used to gather qualified ads and their emails. Website card brings users to website.
Brand Awareness: Brand Awareness has two cards: Player Card and Summary Card. Player card posts music, GIF Images and Video. Summary card allows a link with additional text.
Engagement for the brand: Product card allows a specific space for showing off products or services with image. Conversational card includes a call to action button with customized hashtags.
Comparative Evaluation on User Basis
Facebook has almost 5 to 6 times more users than Twitter and also the annual growth rate of Facebook is double than Twitter. The number of active monthly users on Facebook is 142 million, whereas Twitter has 23.2 million users. The percentage of visitors who frequently visit Facebook is 80%, whereas Twitter has 54% in the same category.
Mobile Ad Performance
Mobile ads are very important for both the social media sites and advertisers. When compared to the desktop, users are spending more time mobile. In this, Facebook holds 15.8% of mobile ad market share, whereas Twitter holds only 2%. Twitter earns 50% of its revenue from mobile ads, whereas Facebook earns only 42% from mobile ads
Conclusion
Social media keep growing. So Facebook wins competition with Twitter in many aspects, but their users are not exactly similar. More Twitter users are active on Facebook as celebrities or as a page. So targeted users can be vary for advertisers to advertise on. Even LinkedIn is also gradually joining the league.